To explain why let’s go back and remind ourselves why book publishers want to allow their books to be rebranded.
When it comes to selling any product on the Net there is one method of promotion which beats every other hands down.
a) Imagine a visitor has arrived at your site – with a problem, question or need related to your product niche.
The secret is to give him free but valuable information, demonstrating how you are an authority on the subject, and ending with a recommendation for a product – yours – showing how it will fulfil his need.
The best way to do this is to give your website visitors a free book about your product niche which provides quality information, avoids the hard sell but concludes with an enticing link to YOUR product.
b) And then you want to get affiliates to promote the book for you. Which means that you need to let them rebrand the book i.e insert their affiliate links. The key here is to make this a very simple process.
Now think. Do your readers need to know that your book has been delivered by affiliate XYZ who has a website ABC, with photo supplied ? They could not care less.
b) "You don’t need to insert placeholders to mark rebrandable fields, just point and click. Change dozens of links with one click"
Now wait. How difficult is it to insert a placeholder ? And why do you have dozens of links ? Does that mean your book is littered with hard sell incitements to click to your product or to lots of other products?
Well it shouldn’t be. Really you would be far better off with just the one link at the end of the book as it concludes with a recommendation of a product (yours) which best fits the need of the reader.
Now I’m all for producing a professional looking document. But your goal is not to create the world’s most artistic PDF file for a free book, it’s to provide good content to drive people to your site where you sell the real product.
That alone will discourage 90% of your affiliates. BUT you have also ruled out millions of potential affiliates – those without a website.
The big failure of all rebranders is that you have no control over your affiliate promotion methods. Once a rebranded book is produced it is out of your control, the affiliate can market it in any way possible.
Unless you can get all your affiliates to go through the complete upload and rebranding process every time you make an improvement to your book (and they won’t) you will have different and out-of-date versions floating around on the Net. And similarly they won’t be using your latest sales copy – the one which you should be honing and perfecting for maximum impact.
A solution to his problem, question or need. You need to supply him the answer with the very latest version of your ebook not an out-of-date one hosted at an affiliate site.
He does not want to know anything about the person whose link he followed to get your book i.e. your affiliate.
He wants the same simplicity that he gets with an affiliate link to a paid product. i.e. he does not have to make a copy of your sales page and upload your ebook to a site.
Control of all versions. Access to all conversion stats. No… Read more…